Egypt’s Insurance Sector Accelerates Digital Transformation through Liferay’s innovative technologies

Liferay Inc., a provider of open-source platforms, is supporting leading Egyptian insurance companies with innovative digital transformation solutions through the “Liferay Digital Experience Platform “. Liferay DXP is designed to integrate with existing business processes and technologies in order to create a customized solution that is specifically tailored to the demands of today’s insurer.
Numerous significant enterprises, institutions, and insurance companies throughout Egypt and the Middle East use Liferay DXP including AXA Insurance Company in Egypt and Tawuniya Insurance in Saudi Arabia, among others. It’s worth noting the success of Gulf Insurance Group-Kuwait, which unified all of its digital products into a single solution using Liferay DXP and increased its client base by 30% through improved digital experiences.

Insurance companies get a competitive edge by implementing optimized solutions that prioritize the customer, agent, and staff experience. They rely on Liferay’s solutions and expertise to expedite the development of these comprehensive digital solutions.

Customers can easily create tailored, connected, omnichannel digital experiences through the Self-Service Customer Portal to manage and renew policies and review benefits on their own. Nonetheless, agents, brokers, and partners are able to provide individualized quotes and better operational efficiency via the Agent Portal’s centralized location. Liferay also enables the creation of a Digital Workplace, a unified intranet that enables agents, adjusters, and brokers to effortlessly communicate and exchange information. Finally, the Integration Platform enables the connection of legacy systems, new technologies, and data sources in order to optimize performance, minimize manual processes, and prepare for perpetual transformation.
According to Moussalam Dalati, General Manager of Liferay Middle East, the company leverages its solutions from successful experiences with major insurance companies worldwide to develop self-service customer portals and websites for regional insurance companies, enabling them to communicate with customers efficiently and directly via their digital platforms. These platforms have established themselves as the primary destination for new and prospective clients seeking “The Best Digital Service”. As a result, they must be visually appealing and well-integrated in order to provide services directly to customers the moment they consider using such platforms.
Reem George, Chief Technology Officer of AXA Egypt, expressed her pride in collaborating with Liferay to achieve leadership in providing digital services in the insurance sector, to communicate with customers via various digital channels that customers prefer and rely on with increased demand and interaction. We are able to address all of these digital challenges with Liferay and also be prepared for the future changes, which is to be expected in a competitive industry like insurance, especially after what we experienced during Covid-19.
Liferay’s solutions are inspired by the successful experiences of global insurance industry titans, assisting insurance companies worldwide to achieve customer centricity through developing their websites and modernizing their system with one platform, enabling them to communicate effectively and directly with new and potential clients via their websites, the primary portal for new and potential clients. Liferay solutions also enable insurers to create new products that fulfill all their customer needs through the optimal utilization, organization, and analysis of data.