8:47 صباحًا 
القاهرة 
Awj Developments announced the launch of its commercial project, Urban Mall, at Badr City in partnership with Elegance Developments. Urban Mall is located in a vital and prime location in Badr city, overlooking the central park. The project comprises units with various spaces starting from 50 sqm and with competitive payment plans.
Chief Commercial Director (CCO) at Awj developments Gamal Ghoneim said that the company relies on the concept of “Golden Triangle” in its projects development.
Ghoneim elaborated that this concept constitutes elements that must be initiated in any project that include providing a distinctive real estate product at competitive price and an investment destination that guarantees achieving the highest investment return for customer.
He noted that the project is characterized by the presence of the three elements of the “Golden Triangle” concept, explained that the project is located in a privileged location in Badr City, specifically on an area of 8,600 sqm in the distinguished neighborhood, which has a population density of 300,000 people. The project enjoys a view on the central park located on 80 acres near one of the two largest universities in the city and close to the electric train, which achieves the second element represented in high investment value of the project as a result of its prime location.
He added that the company offers the project units at competitive prices starting from EGP 50,000 per sqm, which guarantees customers a distinct investment opportunity especially in light of its attractiveness for investment thanks to its proximity to New Administrative Capital.
Awj Development’s studies all projects details and development process in order to achieve the best business precedent and the best return on investment for its clients, according to the company’s CCO.
He added that the company has assigned the Canadian consulting office to be the general consultant for the project, in addition to contracting with ACE Moharram.Bakhoum to be the structural designer of the Urban Mall. In addition, the company has hired Archrete to be the architectural designer of the mall, as well as, it cooperated with Brain 2 Fact to attract brands for the mall.
The Urban Mall is being offered in partnership with Elegance Developments. The development is considered the commercial extension of Capital Life project, which is being developed by the Awj company in Badr City. Capital Life is an integrated residential compound located in El Motamize neighborhood at Badr City, comprising 125 villas and 25 residential buildings. The company has completed 30% of construction rate in the compound and it was fully sold out. Additionally, the company has a strong business precedent in real estate market, he disclosed.
“The company is currently developing Ondixa project in North Coast, which began to be delivered at the beginning of this year, in addition to the development of 60 separate buildings in the city. Besides, constructing 500 housing units in west Cairo region. This makes the company own a portfolio of flagship projects in unique locations that achieve the highest return on investment for clients,” Ghoneim said.
He concluded, “Awj Developments has succeeded in overcoming economic challenges that faced local real estate market, starting with COVID-19 fallout, supply chain crisis, and even the Russian-Ukrainian war. Nevertheless, the company has succeeded, thanks to strong plans and rational management, in facing these challenges, and benefiting from them in gaining new experiences.”
