Valu Partners with The Magdi Yacoub Heart Foundation to Facilitate Donations Without Additional Fees through SparkIt

Through Valu’s payment solution, individuals can donate to MYF through convenient one-month installments without any additional fees.

Valu, MENA’s leading universal financial technology powerhouse, is proud to announce its partnership with the Magdi Yacoub Heart Foundation (MYF), a renowned charitable organization dedicated to cardiovascular healthcare, to present donors with a convenient, alternative payment method for donating to the foundation and helping finance the Magdi Yacoub Global Heart Centre, currently under construction in Cairo.

Valu will leverage its innovative payment option, SparkIt, allowing donors to contribute to MYF through convenient one-month payments without any additional fees. The collaboration aims to streamline the donation process and make it more accessible to individuals who wish to support the foundation and the construction of the state-of-the-art Magdi Yacoub Global Heart Centre. Donations made via SparkIt will facilitate the sponsoring of operations and catheterizations and naming opportunities in constructing and equipping the new facility, allowing supporters to leave a lasting impact on cardiovascular healthcare in Egypt.

Motaz Lotfy, Business Development and Strategic Partnerships Senior Director of Valu, commented on the partnership, saying, “We are thrilled to embark on this partnership with the Magdi Yacoub Heart Foundation, as it aligns perfectly with Valu’s mission to empower individuals and positively impact society. The Magdi Yacoub Global Heart Centre, spearheaded by MYF, aims to address the growing need for advanced cardiovascular care in Egypt and beyond. Through SparkIt, donors can contribute to MYF’s mission with ease and flexibility and without additional fees, ensuring that the Magdi Yacoub Global Heart Centre becomes a reality. Our commitment to financial inclusion extends beyond traditional transactions, and we are honored to support MYF in its efforts to advance cardiovascular healthcare.”

Reem Gadelrab, Marketing and Communications Director, Magdi Yacoub Heart Foundation, said, “Through our partnership with Valu, we’re advancing towards our goal of providing comprehensive cardiac care. With Valu’s support, we’re closer to completing the Magdi Yacoub Global Heart Centre in Cairo, a facility set to treat 120,000 patients yearly, including 60% pediatric cases, and perform 12,000 surgical procedures. This collaboration not only streamlines donations but also fosters medical training for 1,750 professionals annually. Together, we’re shaping a future where every heart finds healing.”

Since its inception at the end of 2017, Valu has continued to revolutionize the Egyptian fintech landscape through its innovative offerings as part of its broader strategy to improve people’s quality of life and contribute to promoting financial inclusion across the country. Over the years, Valu has consistently pushed the boundaries of the market by introducing innovative and deeply integrated financial solutions. Today, Valu is a household name in Egypt; it plays a pivotal role in fostering financial empowerment and inclusivity within the market. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U and its newly introduced high-value purchases financing product, Ulter.  Valu also offers investment products, an instant cash redemption program, and savings solutions through the AZ Valu fund, EFG Hermes ONE, Sha2labaz and Akeed, respectively. In addition, Valu offers business-to-business solutions through Valu Business. Valu recently introduced its prepaid card and co-branded credit card in partnership with Visa.